Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, more than 73,000 employees, and more than 72 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world.

Whirlpool Mexico wanted to review its current network configurations with two basic objectives: In the short term, optimize current flows (no capital expenditures) and subsequently, identify longer-term optimal configuration strategies.

Whirlpool chose TechnoLogix´s Opti-Net TM On Demand for this project. The organization was interested in an outsourced solution that could be customized for this project and serve as the foundation for any future "What If"? type analysis.

The project took 3 months to complete, and its scope included:
" Developing a "Whirlpool Model" version of our supply chain network optimization
platform by customizing data elements and mathematical model
" Extensive efforts manipulating and validating input data stream"
" Supporting Whirlpool´sstaff in the identification and analysis of alternate
configuration options

The network configuration option recommended is projected to reduce overall costs (fixed plus variable) by approximately 10%.